Trademark and Domain Names: Although they are mutually exclusive regimes with a different history and objectives, trademark concerns and influence is apparent in the current issues relating to the future of domain names and its use (or misuse, as the case may be). These domain names can be obtained by anyone according to the terms of the national registration policies, procedures and guidelines. SGNIC has since launched Chinese domain names in Singapore in 2009 and internationalised domain names with effect from 4 July 2011. In Singapore, the SGNIC was set up by the then IDA in 1995 to administer Internet domain names that end with. In individual countries, there is also an organization that handles the country-coded top level (ccTLD) domain name. Globally, the administration of generic top level (gTLD) domain names is done by ICANN, which has itself evolved since its inception into a global agency catering to international interests. viral marketing campaigns), the acquisition and use of a domain name for a movie or an entertainment company is important. The Domain Name Regime: These days, with the popularity of the Internet as a marketing platform (e.g.
